Crystal Homes
Website, landing pages, SEO, and Google & Meta Ads for ECR and OMR plots
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The Problem
Plots in ECR and OMR — without a digital path to serious buyers.
Crystal Homes sells plots in ECR and OMR, Chennai. The website was not properly optimised, so buyers were hard to attract. Existing marketing produced too few enquiries. Ads and social channels lacked a coherent strategy, which kept engagement and conversions low.
- ECR / OMR Plot locations
- Meta + Google Paid media
- Landing pages Lead capture
Gallery
What We Did
Website, landing pages, ads, and social working as one system
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01
Website design
Redesigned the site for faster performance and a clearer buyer experience, including the live property site at thottamatecr.com.
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02
SEO
Improved rankings for queries such as plots for sale in ECR and real estate in OMR.
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03
Landing pages & lead gen
Built high-converting landing pages with strong CTAs and forms so interested buyers could enquire without hunting through the full site.
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04
Google, Meta & social creatives
Ran targeted Google and Meta ads to investors and homebuyers, designed property creatives, and managed Facebook and Instagram pages for organic reach.
Website optimisation, lead generation, paid ads, and social strategy helped Crystal Homes attract more buyers and strengthen sales for plots in ECR and OMR.
Digital Marketing & Web Development
Solution & Outcome
Find the listing. Understand the project. Enquire.
Rad Web Studios designed the Crystal Homes web experience and supported it with SEO, landing pages, Google and Meta Ads, and social creatives for projects such as Zen at ECR and Code N Chill Villa Plots.
- Website design and development, including thottamatecr.com
- SEO for ECR and OMR plot searches
- Lead-generation landing pages with forms and CTAs
- Google Ads, Meta Ads, and social creatives for property launches
Better rankings, better leads, stronger ad efficiency
SEO improved visibility for Chennai real-estate searches. Landing pages and targeted ads produced more enquiries from serious buyers. Google and Meta campaigns delivered a higher ROI with a more efficient cost per lead. A professional site and consistent social presence helped Crystal Homes stand out.
- Higher search rankings for Chennai real-estate queries
- More qualified leads from landing pages and ads
- Improved ad ROI with optimised cost per lead
- Stronger website and social presence for ECR and OMR projects
Everything you need to know about services and solutions
Website, ads, and SEO notes from the Crystal Homes work across ECR and OMR.
We redesigned and optimised the website, landing pages, and SEO strategy so potential buyers could find listings and enquire online — including the live site at thottamatecr.com.
Google captured high-intent plot searches. Meta reached homebuyers and investors with project creatives. Together they increased qualified enquiries while we worked the cost per lead down.
Buyers research ECR and OMR inventory on Google before they call. Ranking for plots for sale in ECR and real estate in OMR keeps Crystal Homes in that research path.
Consistent Facebook and Instagram creatives for projects such as Zen and Code N Chill built organic followership and gave paid ads branded assets that already looked like the developments.
A landing page isolates one project, one offer, and one form. That focus typically converts better than a general website for campaign traffic.
